Kerva- Super Food Dry Fruits RangeVisit Website
Super Food Dry Fruits Range

Project Overview
Kerva is a super food brand starting with a dry fruits product range, entering one of India's fastest-growing and most credibility-sensitive categories. Health-conscious consumers in the functional food space are unusually informed and unusually sceptical...
Our Approach
Haraay positioned Kerva as a super food brand for people who take their nutrition as seriously as their taste — credible without being clinical, natural without being naive. The design system communicates ingredient integrity through visual precision:
Outcome & Impact
D2C food brand needs identity, packaging, e-commerce web, CGI, and social. The design system established immediate credibility in a category where credibility is the scarcest resource, and gave the brand a unified visual language from first customer touchpoint through to the product in hand.