Akoya
Premium cold-pressed oil brand
IndiaOur Approach
Akoya is a premium cold-pressed oil brand a category positioned at the intersection of Indian culinary tradition, modern wellness, and the growing consumer demand for genuinely honest food products. Haraay Design Studio, Pune, delivered brand identity, packaging design, and 3D animation. The brief was to build a brand with the confidence of a genuine premium oil producer, in a category where the design gap between commodity and craft is unusually wide.
Design Direction
Typography Refined serif and clean sans-serif pairing — the typography of considered artisanal food production Colour Palette A palette drawn from the natural warmth of cold-pressed oils — deep amber, warm cream, considered accents grounded in the raw ingredient Visual Style Materially honest packaging with a botanical illustration approach, extended into photoreal 3D that respects the product's natural appearance Tone of Voice Warm. Considered.
Frequently Asked Questions
By treating the design with the same integrity the product claims. Cold-pressed oil consumers evaluate visual honesty as closely as they evaluate the label restraint, material quality, and ingredient-grounded visual language signal genuine quality, while decorative excess or overclaim undermines it. The design has to earn the price the brand asks.
3D gives complete control over how the product is presented and allows visuals to be produced consistently across the range without repeated food styling and photography. For a premium oil brand specifically, 3D lets us render the product's actual visual character honestly without the over-saturation of typical food-render aesthetics.
Brand identity (positioning, logo, colour, typography, visual language), full packaging design across the range, bottle and label design, 3D product visualisation for retail and marketing, retail and gifting packaging, and brand guidelines. Haraay delivers all of these in-house from our Pune studio.
Yes. Our Pune studio designs premium FMCG food, beverage, and wellness brands for the Indian market and international export contexts, with combined branding, packaging, and 3D capability delivered in-house.