Articles
Our approach on Designs,
Tech and more
They said AI would replace design. Instead, it proved how much it matters.
The most ironic outcome of the AI design revolution is this: it has made strategic design more valuable, more visible, and more urgently necessary than at any point in the last decade. Here is why the prediction got it exactly backwards.
Why I started a design studio when everyone said AI would end it.
When I was building the foundations of Haraay, the most common question I received was not "what kind of work will you do?" It was: "why now when AI can already do this?" Here is what I have learned since.
10 Rules for Great Branding & Design
Developing a distinctive creative style and voice is key to standing out in a crowded field. It sets you apart, makes your work unforgettable, and positions you as desirable in the job market.
6 Steps to Creating a Personal Style
Every groundbreaking idea begins with a simple yet powerful question: Why? Take a moment to reflect on what frustrates or disappoints you about the world around you and let it guide your thinking.
