Maharashtra Rifle Association
Environmental Branding & 3D for Maharastra shooting League
India
Project Overview
The Maharashtra Rifle Association organises competitive precision shooting, including the Shooting League of Maharashtra. Haraay Design Studio, Pune, delivered brand identity, environmental branding, and 3D visuals. With institutional partners including Chitrabhuj Narsee School, Nova, Amanora, Gokul, IKOS, and Hub Sports, the identity had to command large-format on-ground presence while carrying the institutional credibility that sponsors and a state sporting association require. The campaign line Steady Hands.
Our Approach
Haraay positioned the Maharashtra Rifle Association's league as a prestige sporting event with international visual quality. The system rests on two pillars: bold editorial typography engineered to command an arena, and an energetic orange-and-white colour language drawn from competitive sport. The campaign line was extended into a Devanagari counterpart with equal typographic care, giving the brand genuine cultural resonance across its Maharashtra audience.
Scope Of Work
Campaign Concept & Bilingual Headline — Steady Hands. Sharp Minds.
Environmental Branding & Venue Graphics
Large-Format Ceiling Banner & Hoarding Design
Bilingual Visual System (English & Devanagari)
3D Previsualisation of Environmental Applications
Sponsor Integration Framework
Event Signage & Wayfinding System
Outcome & Impact
The identity elevated the league into a visually commanding event presence matching the ambition of its organisers and the quality of its sponsors. The environmental execution transformed the venue into an immersive brand environment, the bilingual campaign line achieved immediate audience recall, and the sponsor framework ensured premium presentation for every partner. The system now provides a scalable template for future editions.
Frequently Asked Questions
By building the campaign concept first and designing the visual system from that conceptual foundation. For the Maharashtra Rifle Association, the line Steady Hands. Sharp Minds. defined the duality the identity needed to express, and every visual decision followed from it.
Yes. Haraay has specific typographic expertise in designing with equal authority in English and Devanagari, and has delivered bilingual identity and environmental systems for organisations and events across Maharashtra.
