Paw Pets
A warm, distinctive identity designed to build trust and connect with pet parents.
India
Project Overview
Paw Pets is a pet care brand, and Haraay Design Studio, Pune, delivered brand identity and publication design. Pet brands occupy an unusual emotional space: the purchaser is not the user, the purchase decision is driven by care and affection rather than...
Our Approach
Haraay built Paw Pets around considered warmth rather than category convention. The identity communicates care through design quality the implicit argument being that a brand which treats its own design with this much attention is likely to treat product quality the same way.
Outcome & Impact
The Paw Pets identity gave the brand a distinctive presence in a category where most competitors look interchangeable, and the publication design gave the brand a printed artefact that owners actually keep — which is the mark of publication design done well.