Alankar ImprintsVisit Website
Branding and tech
IndiaProject Overview
Alankar Imprints is a printing and surface solutions company specialising in UV printing and high-precision customised applications for architecture, interiors, and industrial use. Haraay Design Studio, Pune, delivered brand identity, a custom web application, and complete website design and development.
Our Approach
Haraay positioned Alankar Imprints as a modern industrial authority — bold, technology-driven, and process-disciplined. The brand identity was built on the language of precision manufacturing.
Outcome & Impact
The Alankar Imprints engagement combined brand repositioning with operational transformation. The public brand and website elevated the company into a recognised premium industrial partner in the Pune and Maharashtra market, while the custom web application...
Frequently Asked Questions
Because rebranding a B2B industrial business changes what the market expects of it operationally, not just visually. If the brand promise is premium capability but the internal process runs on spreadsheets and email, the promise breaks the first time a client experiences the operation. A custom web application makes the business's internal execution match its external brand.
Typically: project and job management, workflow tracking across production stages, client and enquiry management, quotation and specification handling, and reporting for leadership visibility. The exact scope depends on the business's workflow Haraay designs custom applications from workflow mapping rather than off a generic template.
By treating the brand, the public website, and the internal application as one coherent product designed together so the visual language, information architecture, and interaction patterns hold across all three. The alternative three separately designed pieces always shows in the seams.