AI ML Lab
Building Trust Through Design for a Cybersecurity Initiative
India
Project Overview
AI ML Lab is a prominent government-aligned technology initiative established in February 2025 at the Crime Branch in Ribandar, Goa, to combat cyber fraud, build investigation applications like Deep Trace, and pioneer RCS-based cyber alerts.
Our Approach
Haraay approached AI ML Lab as an institutional brand for a working cyber-crime unit not a generic tech-startup identity applied to a government context. The strategy work established what the initiative actually needs to communicate: technical capability, public-safety mandate, and operational credibility.
The Challenge
Designing a brand identity for a working cybersecurity initiative — the identity has to carry institutional credibility for government stakeholders and functional clarity for the operational work of a cyber-crime investigation unit — Working within the...
Outcome & Impact
The AI ML Lab brand identity established institutional credibility for a newly formed cyber-fraud initiative that needed to launch with the authority its mandate implies. The white-label engagement delivered through partnership with the Government of Goa and...
Frequently Asked Questions
By treating the brand as institutional infrastructure the visual and verbal system that supports the initiative's public credibility and operational authority. Cybersecurity brands especially need to communicate technical capability and institutional seriousness simultaneously, without falling into either the sterile visual clichés of government or the aggressive aesthetics of consumer tech.
Yes. Our Pune studio has experience delivering brand identity, UI/UX, and digital design for government-aligned initiatives including work with the Government of Goa and partner organisations. We understand the discretion, procurement, and credibility standards these engagements require.
AI ML Lab was established at the Crime Branch in Ribandar, Goa, in February 2025 to combat cyber fraud, build investigation applications like Deep Trace, and pioneer RCS-based cyber alerts. It combines police investigation capability with AI/ML technical infrastructure.
